This is the video of my talk at Ignite Toronto 2 back in November. Here’s the summary:
Throughout history, ritual has played an important part in society. It is sought out by individuals in many different ways, from the profound to the mundane. How do designers working on new products and services tap into the desire for ritual to improve engagement and enjoyment?
Ignite Toronto 2: Matt Nish-Lapidus - Design for Ritual on Vimeo (via Vimeo)